World Racing Group and Racing Electronics Announce “Scanner Up” Program
Unprecedented move in dirt track racing will allow fans more at-track options on race day
CONCORD, N.C. – Feb. 5, 2016 – World Racing Group will expand its partnership with Racing Electronics in 2016 to bring fans even closer to the racing action at World of Outlaws Sprint Car Series, World of Outlaws Late Model Series and Super DIRTcar Series events.
Starting at the 45th Annual DIRTcar Nationals at Volusia Speedway Park in Barberville, Fla., fans will be able to listen directly to driver receiver communication, race control and the announcers for all three series, Johnny Gibson, Shane Andrews, Matt Prieur and Rick Eschelman.
Richards, Eckert and Frank Comment on Craftsman® Partnership with the World of Outlaws Late Model Series
Drivers offer opinions on what the new sponsorship means for the series
CONCORD, N.C. - Feb. 3, 2016 - On Monday the World of Outlaws Late Model Series and World of Outlaws Sprint Car Series announced a multi-year sponsorship deal naming Craftsman as the title sponsor of both series. In the short period of time since the news broke, drivers and crews from both series have overwhelmingly offered their praise and excitement of what this partnership means for the future.
Josh Richards, Rick Eckert and Chub Frank are three of the most successful drivers in the history of the World of Outlaws Craftsman Late Model Series. With 108 combined wins and four championships between the three of them, their collective knowledge and expertise of the sport is beneficial when describing how much the Craftsman sponsorship means to the series and sport as a whole.
The Craftsman® Brand Returns to Motorsports as Title Sponsor of the World of Outlaws
Sears® and Craftsman® Brand Sign Three-year Agreement That Renames the World of Outlaws Sprint Car Series and World of Outlaws Late Model Series
HOFFMAN ESTATES, Ill. - Feb. 1, 2016 - Sears® and the Craftsman® brand, America's most trusted tool brand, announced today the return of Craftsman tools as a major presence in motorsports, becoming the title sponsor of the World of Outlaws®.
The three-year agreement, which begins immediately, renames the two premier series in dirt track racing to the "World of Outlaws Craftsman Sprint Car Series" and "World of Outlaws Craftsman Late Model Series." This is the first time the two top series in grassroots motorsports have shared a title sponsor.
"The Craftsman brand has been trusted for generations by those who take pride in working on their car," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. "Our Craftsman Club members are passionate about building, improving and even racing their own cars. That's why we're excited for the Craftsman brand and Sears to team up with the World of Outlaws, which has over one million fans who are working on their cars every week and reaches tens of thousands of racers who are competing at dirt tracks across the country. These individuals exemplify what it means to be a craftsman and we are honored to be part of their lives as the title sponsor of the World of Outlaws."