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The Craftsman® Brand Returns to Motorsports as Title Sponsor of the World of Outlaws

Sears® and Craftsman® Brand Sign Three-year Agreement That Renames the World of Outlaws Sprint Car Series and World of Outlaws Late Model Series

HOFFMAN ESTATES, Ill. - Feb. 1, 2016 - Sears® and the Craftsman® brand, America's most trusted tool brand, announced today the return of Craftsman tools as a major presence in motorsports, becoming the title sponsor of the World of Outlaws®.

The three-year agreement, which begins immediately, renames the two premier series in dirt track racing to the "World of Outlaws Craftsman Sprint Car Series" and "World of Outlaws Craftsman Late Model Series." This is the first time the two top series in grassroots motorsports have shared a title sponsor.

"The Craftsman brand has been trusted for generations by those who take pride in working on their car," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. "Our Craftsman Club members are passionate about building, improving and even racing their own cars. That's why we're excited for the Craftsman brand and Sears to team up with the World of Outlaws, which has over one million fans who are working on their cars every week and reaches tens of thousands of racers who are competing at dirt tracks across the country. These individuals exemplify what it means to be a craftsman and we are honored to be part of their lives as the title sponsor of the World of Outlaws."

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